In 2022, businesses in the U.S. spent approximately $176 billion on incentives, recognition, and rewards. Corporate gifting is no longer just a token of appreciation, it’s a powerful way to communicate your company’s values, build loyalty, and create meaningful connections.
As we begin 2025, corporate gifting trends will need to evolve to meet the growing demands of a dynamic workforce and a more socially conscious marketplace. Businesses are seeking innovative and thoughtful gifting solutions that align with their values and priorities, including promoting diversity and inclusion, embracing sustainability, and delivering hyper-personalized experiences.
Understanding these new gifting trends will help companies stay competitive and relevant and create memorable experiences that foster lasting connections with employees, clients, and partners.
Gifting Industry Trends We’ll See in 2025:
#1. DEI and Artisan Goods
Diversity, equity, and inclusion (DEI) is predicted to remain at the forefront of corporate gifting in 2025. Aligning corporate gifting with your company’s DEI goals is an authentic way to demonstrate your commitment to your values. Your employees will appreciate it, too — a 2023 study found that 84% of surveyed employees in the U.S. are more satisfied with their jobs when their company speaks on or engages with social issues.
Show your appreciation with corporate gifts from minority-owned businesses or local artisans, highlight cultural heritage with inclusive items that celebrate other cultures, and inspire conversations with educational books, art, or experiences.
#2. Hyper-personalization
How often have you received a gift from work or your personal life that has ended up at the back of your closet or in your next basket of donations because it didn’t fit in with what you needed?
Gift recipients love the power of choice. In 2025, use gifting experience websites to personalize the corporate gifting experience, curating gifts that resonate with your recipients. Or host an onsite or virtual custom shoe experience where attendees can let their creativity shine through. All in all, hyper-personalization ensures every gift is meaningful and memorable.
#3. Wellness and Wearable Technology
After the pandemic, physical and mental wellness became a priority for many. Support your employees by gifting wellness packages or wearable technology like fitness trackers.
No matter if your company operates in a hybrid work environment or is fully in office, technology-focused corporate gifts are a great way to spruce up your recipient’s desk with the newest gadgets. Think Beats headphones, JBL speakers, and more.
#4. Branded Corporate Gifts
Personalized corporate gifts and branded items will remain a cornerstone of corporate gifting, but it doesn’t have to stop at pens and drinkware. Get creative and try these unique client gift ideas:
- Apparel, like jackets, vests, and caps
- Branded corporate gift accessories, such as journals or drinkware
- Custom shoes and sandals
- Technology gifts branded with your logo
- Company-branded bags and luggage, including backpacks
#5. Sustainable Gifting
Initially predicted as a major trend for 2024, sustainability has proven to remain strong going into 2025. Many businesses are adjusting their strategies to align with environmentally conscious values and position themselves as leaders in greener initiatives.
Focus on incorporating more eco-certified products into your gift options, such as reusable drinkware, and use biodegradable or compostable packaging in your gift baskets.
Give Unique Corporate Gifts with Signature Group Events
At Signature Group Events, we understand that corporate gifting is more than just a gesture. It’s an opportunity to build connections, strengthen relationships, and leave a lasting impression.
Our expertise in creating unique personalized gifts for employees and clients ensures every recipient feels valued and appreciated. We work with premium brands and artisan creators to deliver the best corporate gifts that align with your company’s values and goals. Discover how we can help you craft the perfect gifting experience for 2025 — reach out to our sales team today!